Today, Shopify is the third most popular ecommerce platform in the world. It comprises 4% of all online stores all over the world, and garnered $389.3 million in revenue in 2016. Shopify offers a unique take on ecommerce platforms that its competitors haven’t quite mastered: convenience. While not for every online store, Shopify is the best platform for quick and simple sites. If you’re looking for quick and easy—a platform that takes the sting out of the technical details and lets you focus on business management—Shopify is best for you.
But don’t mistake “easy” for “brainless.” You still need to put in some effort to build the site you want, and that’s what this article is about. Below, you’ll find 8 key design tactics to make a professional looking Shopify store.
1. Pick the best theme for your site:
Your theme is the backbone of your site and will directly affect the atmosphere, user experience and all-around feel of your site. Shopify offers dozens of themes, each with multiple style variations for further customization. The best places to buy a professional looking affordable theme is Etsy. For as low as $14-$35.
2. Think about the customers experience:
The most important thing to consider when creating a Shopify site is the customers experience. To when they first come to the home page and to how the products are layed out. These are the top 4 questions when designing a store.
What kind of experience am I trying to create for my customer?
What are some desired features I want for my store?
What are my competitors doing?
How do I want my products to be displayed?
3. Logo Design
Design a logo for your store, that represents your brand name or the products you are selling. Make sure your logo is simple and straight to the point of what you are selling.
Check out these websites to create free logos:
4. Professional Storefront Images
Use high quality images to improve your overall store design. Low quality, pixelated images on your front page can be the first push for the customer to close the browser tab.
Some sites to find free images:
5. Don’t Forget About Mobile Devices
Smartphones, tablets and other mobile devices have become a daily driver for the modern person. Therefor it is natural that a lot of the customers are shopping on their smartphones these days. Make sure that your website looks good on mobile devices and supports both Android and iOS.