Users nowadays turn to social media for the latest updates, reviews, and content. Hence social when used strategically can be of great benefit; this is where social media marketing steps in.
Tips to Pitch Social Media Marketing:
Three most important aspects to consider while planning a social media marketing strategy are business objectives, social media goals, and metrics. Maintain reading in order to get a clear idea of how to pitch social media marketing.
Know the Targeted Audience:
Do your research, know what your audience or client is looking for, know their preferences, prior knowledge regarding the product or services you are offering. This will help you to connect with them by personalizing your pitch deck according to their needs
Create a Pitch Deck:
A pitch deck is a short summarised introduction of your company and services that you provide. Pitch deck should be easy to understand and process plus engaging enough for the audience to not lose interest halfway through.
Have a strategy in mind? Make the most of your time and come prepared with a structured plan of presentation, models briefly covering all aspects of your targeted campaign. Show samples of how the posts and profiles will appear
Clear, concrete goals:
Have clear goals that are concrete and measurable. Consider why do you want to pursue social media marketing?
- Is it to generate traffic to your website?
- Is it to promote your brand on social networking sites such as Facebook and Instagram?
- To grow revenue?
- To provide services?
Define your targets; how will you track them? How long will it take? The goals should be:
- Time restricted
Consider SEO Aspects:
Plan your strategy in a manner so that it leads to a good ranking on google search. What are you aiming for? Is it organic traffic or backlinks? Plan accordingly to generate more traffic.
What, where, and when are you going to post or share?
The What aspect consists of;
- Which niche will you be targeting?
- Which content is more like to be more engaging?
The Where aspect:
- Will you be targeting all sets of social media; facebook, twitter, Instagram, wats app
The When aspect:
- When and how often will you be posting updates on products and services?
- Will it be daily, on alternate days or monthly?
Introductions are Important:
It’s important to not only introduce your firm or services as a whole but also provide a brief introduction of your team members so that the customers know who they will be interacting with. An introduction gives you a head start and drags one out of the awkward position of where, to begin with.
Present the Client with Personalised Packages:
Don’t be rigid, offer personalized marketing packages to your clients according to their available resources; Time, Money, and other priorities.